CMO
Splitting up big enterprise companies could be a good thing
This may be a bit controversial and/or counterintuitive…but hear me out. For years, people have talked about splitting up large enterprise companies for antitrust reasons. On the surface, breaking up large companies for antitrust reasons may seem like …
Read MoreLeading Digital Transformation in a Financial Institution with Sangy Vatsa – CIOitk #27
Introduction: This week I’m joined by Sangy Vatsa who is the EVP and Chief Information Officer at Comerica Bank. InContinue Reading
Read MoreThe unique value a CIO brings to customer engagement with Colleen Berube– CIOitk #25
Introduction: This week I’m joined by Colleen Berube, the Chief Information Officer for Zendesk. In our discussion, Colleen outlines howContinue Reading
Read MoreUnderstanding the value and types of technology influencers
With the advent of social media came influencer marketing. The space started with consumer-focused influencers or those who would pitchContinue Reading
Read MoreSalesforce bridges the customer engagement gap for growth at Dreamforce
Last week was Salesforce’s Dreamforce conference in San Francisco with a whopping 170,000+ attendees. Even so, what were the key takeaways? Today, many enterprises are either Salesforce customers and follow the space closely as it pertains to a key ele…
Read MoreSalesforce bridges the customer engagement gap for growth at Dreamforce
Last week was Salesforce’s Dreamforce conference in San Francisco with a whopping 170,000+ attendees. Even so, what were the key takeaways? Today, many enterprises are either Salesforce customers and follow the space closely as it pertains to a key ele…
Read MoreThe difference between the Traditional CIO and the Transformational CIO
Over the past several years, the role of the Chief Information Office (CIO) has changed. If you are a CIO, do you know which type you most closely align with…or aspire to be? If you are working with a CIO,… Read More The difference between the T…
Read MoreThese four things will close the gap between the CMO & CIO
The landscape for marketers is shifting dramatically. In order for marketers to be successful, they must rely on technology and data. The bottom line is that the Chief Marketing Officer (CMO) needs the Chief Information Officer (CIO) and vice versa.&#x…
Read MoreThese four things will close the gap between the CMO & CIO
The landscape for marketers is shifting dramatically. In order for marketers to be successful, they must rely on technology and data. The bottom line is that the Chief Marketing Officer (CMO) needs the Chief Information Officer (CIO) and vice versa.&#x…
Read MoreDigital Transformation requires intimate knowledge of the business
Moving to a digital enterprise is not a trivial task. It is neither a journey nor a destination. The shift for an enterprise to embrace digital requires a cohesive effort on multiple levels. Technology plays a role, but only… Read More Di…
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