Customer-focused IT: A key CIO imperative, post-COVID

When you’re selling an active retirement community and medical care to seniors, high-touch, in-person interaction is the gold standard. At Erickson Living Management, prospective clients are typically courted with one-on-one tours of facilities and amenities, a walk-through of their potential residence capped off with a meal in one of the company’s many on-site restaurants.

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(Insider Story)