[Paul Leuck and Elizabeth Tse were co-authors of this article.]
Technology has accelerated companies’ ability to accumulate market share through scalable, platform-based ecosystems of integrated digital products and services. This digital arms race has pressured companies across industries to acquire or merge with competitors in pursuit of economies of scale (more of the same) or economies of scope (symbiotic and adjacent offerings).
Whether it is the AT&T-Time Warner deal or TD Ameritrade’s acquisition of Scottrade, merged companies need to create seamless digital experiences and capabilities for customers, partners, and employees. Depending on the business model, “digital” integration activities may include: