Step into a taxi in cities across the United States and you will likely have the option to use a payment app.
What took them so long? It’s not as if the technology wasn’t available before Uber and Lyft decimated the industry.
A company called Taxi Magic, which was relaunched as Curb, introduced a ride hailing platform for the taxi industry in 2008, one year before Uber was founded. Likewise, Zimride, which later transformed into Lyft, began operating as a ride sharing service on university campuses in 2007.