Singapore Press Holdings: Embracing an “audience-first” strategy through data

When Singapore Press Holdings (SPH) launched in 1994 an online version of the Straits Times, its flagship newspaper, the media company positioned itself among the pioneers of digital publications.

This digitalisation process has evolved into a modern-day strategy centred on data and analytics and today, in addition to newspapers, radio stations and magazines, SPH has more than 100 digital sites and applications with around four million unique monthly users in Singapore alone. Globally, between 10-20 million users interact monthly, producing nearly 200 million monthly page views in the process.

However, Fiona Chan, head of media strategy and analytics at SPH, explains that digital acceleration started only 3-5 years ago, when SPH migrated 4,000 employees to G Suite, which included all divisions and subsidiaries.

To read this article in full, please click here