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Stop serving me butter pasta. I ordered mac and cheese.

By Tim M. Crawford | July 22, 2020
Does this sound familiar? Those of you with little ones may relate. But it also represents to a scenario playing out right now between B2B…

Continue reading → Stop serving me butter pasta. I ordered mac and cheese.

Posted in Business, change, CIO, customer, customer engagement, Customer Experience, Experimentation, Listening, Relationship, selling, Vendor

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