These four things will close the gap between the CMO & CIO

By Tim M. Crawford | May 10, 2016

The landscape for marketers is shifting dramatically. In order for marketers to be successful, they must rely on technology and data. The bottom line is that the Chief Marketing Officer (CMO) needs the Chief Information Officer (CIO) and vice versa.…

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Posted in Business, CIO, CMO, customer, Data, leadership, marketing, MME, oracle, value chain