There have been many cloud providers pop up over the years like Linode, Digital Ocean, Heroku and more recently Zeit and Render, and many other random ones.
And there are also multiple services now for just GPU hosting in the past few years (to take advantage of the rise of ML) like Lamba, Paperspace, Floydhub, and a few other random ones.
These all seem attractive because they offer lower prices than AWS.
But will all of these companies survive? Probably not, so what will make the surviving ones successful?
Are they all just only competing on price, and thus is it a race to the bottom?
Are they even good businesses to invent in if you could? The older ones like Linode, DO, Heroku have still managed to survive so it seems like they are making their businesses work actually.